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Customer Talk article on Service Design

One of the editors of the online community for customer-focused businesses and innovative marketing has written an introduction on Service Design, based on interviews with Geke van Dijk from STBY and...

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BNO picking up on Service Design

The main association for designers in The Netherlands, BNO, published an extensive article about Service Design. The trigger was a review of the book This is Service Design Thinking, but the editor...

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Say yes to the mess!

For ‘The week of Service Design’ on Molblog, the online platform of the Dutch Marketing Magazine, Geke van Dijk was invited to contribute an article to illustrate the benefits of design research for...

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Be part of our latest project!

STBY are starting a new project looking at how people use smartphones, and we’re looking for a whole range of different people to take part. Whether your young, old, a heavy or a light user, we want...

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Say yes to the mess!

For ‘The week of Service Design’ on Molblog, the online platform of the Dutch Marketing Magazine, Geke van Dijk was invited to contribute an article to illustrate the benefits of design research for...

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TiSDT Wins an Award!

This is Service Design Thinking, the book STBY contributed to last year, has won an award – and a gold one at that! The book’s been given the Gold Award for Best Layout at the European Design Awards...

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Collaboration with Network Partners

In the spirit of a true network company, we are open for collaborations with parties offering additional expertises to ours, and working in a similar agile but highly professional approach. One of the...

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Design Research talk at Q Festival

What makes Design Research different from most traditional qualitative research? What are the most important characteristics in terms of focus, process, materials and output? On 16 June at the Q...

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Creative Conversations: Returning to Heartlands to Inspire New Thinking

STBY recently returned to Heartlands, reprising our role as inclusive design consultants at this large-scale regeneration project in Cornwall. This time we were asked to help design a collaborative...

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Investigating Written Communication: Working With Reach in Telecoms to Find...

Do different people in different companies have the same conversations? Is the language people use influenced by context, culture, technology – or even all three? That’s what STBY have recently been...

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Design Research for Service Innovation

Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their...

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Probe and Diary Studies

Well-designed, surprising and playful materials can prompt participants to report in more lively and surprising ways than during interviews or focus groups, where they only sit and talk about their...

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Scenario & Persona Development

Successful interactive services are based on scenarios that go beyond just pushing new technology. The process to develop these scenarios needs to be imaginative and well out of the ordinary to...

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Film Festival Rotterdam

Geke and Bas are two days at the Rotterdam Film Festival, one of the ‘conferences’ we go to every year. I say conference because the films we go to are often inspiring and indeed influential on the...

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Design Documentaries

STBY has developed a unique method to explore and communicate the elusive, inconsistent fabric of everyday life by using video and engaging in a dialogue with the participants in a research. Design...

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Ethnographic Studies

By spending time and interacting with potential users of new interactive services, we learn a lot about their habits, preferences, needs and concerns. This knowledge can be crucial for the successful...

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Global Design Research

Being known as a world-class specialist in Design Research (short for ‘design-led customer research’), many of our clients have asked us to deliver this kind of research on an international scale....

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STBY Magazine – Service Innovation Inspired by People

Motivated by the limited amount of literature on design research and service design currently available, we initiated STBY magazine. The first issue was published and distributed to clients, prospects...

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STBY magazine

Motivated by the limited amount of literature on design research and service design currently available, we initiated STBY magazine. The first issue was published and distributed to clients, prospects...

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Video installations on socio-techno styles

Chelsea College of Art & Design, University of the Arts London, is hosting an exhibition of video installations on Belonging & Belongings. In December Bas and Geke coached an intensive...

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